Mid term Questions Assignment Example | Topics and Well Written Essays - 1000 words

Mid term Questions - Assignment Example On the other hand, computer worms do not strike a specific victim (computer). Should this happen, a state(s) or man’s civilization may retrogress by 200 years, into the pre-electricity era. Question 2 It is most likely that P2P software will be replaced by the new subscription sites such as Spotify. This is because, the fact that there are more than 22 million peers who are connected to P2P file system is likely to attract a court verdict which is inimical to the use of P2P file sharing system. Court verdicts against high-profile file-sharing systems may in turn birth the emergence of technically more superior and sophisticated platforms. This is especially the case when expedited attempts to disable P2P file systems infrastructure are made. This postulation is verified by the manner in which the shutting down of Napster changed file sharing, following a court verdict. Napster users did not deal file-sharing a coup de grace, but only gave newer and more sophisticated platforms such as KaZaa and Gnutella a larger purview. KaZaa and Gnutella also experienced the same fate in Grokster v. Supreme Court, 2005. Question 3 Lakhani postulates that the reason why Facebook is bigger than its competitors in terms of connections is partly explained by Metcalf’s Law. Originally formulated by Robert Metcalf (b. April 7, 1946), Metcalf’s Law states that a telecommunication network’s value is proportional to the square of the number of the number of users who have connected themselves into that system. To this effect, just as the value of every fax machine increases with the total sum of fax machines in the network, the total number of Facebook users with and to whom every member may posts and receives documents increases. Because of this, the greater the number of users of a social online network (Facebook) is, the more valuable Facebook services become (Lakhani, 164). Question 4 Interestingly enough, in 2006, Second Life was the future and vice ve rsa, but this is contrary to the present situation. Some of the reasons why Second Life is not the future include: technical lacunae; moral gaps; legal drawbacks; and the failure to address security concerns. According to Kane, Robinson-Combre and Berge, the technical lacunae came in the form of Second Life’s failure to budget for server resources. This is a serious failure since Second Life’s virtual real estate as an online world that is owned and run by Linden lab is used by residents who need long-term in-world content which they own, have created or both. The crux of the matter herein is that both Second Life’s residents and Linden Lab’s users make money from the former, through trading, while using virtual real estate. Thus, Second Life’s failure to budget for server resources would lead to serious legal implications which readily invited financial responsibility. For instance, the amount of land a resident owned in a region specified the num ber of objects which may be placed in the region and the area in which they may be placed. Nevertheless, alternative region servers such as network bandwidth and CPU time are seldom budgeted in like manner and thereby bringing about problematic situations (Kane, Robinson-Com

Marketing an Australian wine to Hong Kong wine market Essay

Marketing an Australian wine to Hong Kong wine market - Essay Example   The paper tells that Hong Kong is one of the most densely populated areas in the world where full-time education is mandatory between the ages of 6 and 15. More than 90% of the children complete upper secondary education and over 25.5% of the population have attended post-secondary education. This suggests that the Hong Kong population is well-educated. The Hong Kong economy is open and dynamic. Housing in Hong Kong is at a premium and hence even four generations at times live together under one roof. Moreover, Hong Kong is still a conservative society where paternalistic affiliation is given importance. Nevertheless, youth from higher income families are more likely to participate in higher cost activities outside the home, like going to theatres or listening to operas. Those from lower income families would prefer to enjoy their leisure activities at home. Thus the target segment for the marketing plan is the young adults from affluent families. As far as wine consumption is co ncerned Hong Kong is the most mature wine market in Asia. However, the older adults prefer to consume wine and not the young adults. Students in Hong Kong universities generally do not involve in alcohol against the European students where 88% of them tend to consume alcohol beverages. Only 1.4% of the Hong Kong students are regular alcohol consumers and they start consuming alcohol on an average at 15.6 years. The most popular alcoholic beverage was beer followed by table wine. Hong Kong students are influenced by their peers in consuming alcoholic beverages possibly because it is a collectivist society. Only those who have completed tertiary education consume wine, as found in a study by Dewald (2003). Higher the education level, the more likely they are to consume wine. Since the Hong Kong youth stays with their families, home consumption is minimal. Apart from the nationals, the expatriate population in Hong Kong is high. Hong Kong women so far have shown no preference for wine but that is because they do not have much idea about wines (Ong-Wood, 2011). Based on these characteristics of the Hong Kong youth, the marketing plan would be devised. Positioning strategy Lifestyle of the local population has changed due to which food retailing and catering market has also changed. There is an increased trend towards healthy, functional and organic food as the youth has become health-conscious (Austrade, 2010). Women are also turning to wine as a part of their health and beauty regime as they believe that it enhances their skin tone and digestion (HKTDC, 2010). Since Hong Kong is a collectivist society and since the youth stays with their families, wine has to be positioned as a wellness product. Wine in Hong Kong is generally consumed in social settings, in bars and restaurants (Parker, 2010). Health is now a global concern and Hong Kong consumers believe that consuming two glasses of wine is good for health. Australian wines have been receiving recognition among the traders and the consumers. So far French wines have been dominating the Hong Kong market and hence Australian company Brown Brothers has to bear this in mind. Competition prevails in the Hong